LinkedIn Marketing for B2B

LinkedIn is the place for business people to connect. More than a job seekers’ site, it has become a place where industry leaders share content and drive the right traffic towards their websites. Unlike other social media platforms that are created to connect with friends and family, LinkedIn was created for professionals, and the statistics support why you need to use it to target your B2B audience.

  • A 2018 report found that 97{735f2e4b65c3f1982e3012daf49d8651419bebdced28f8d40dc0564cadc91c3b} of B2B marketers in the US use LinkedIn to distribute their company’s content.
  • A network full of more than 500+ million business professionals are registered on the network.
  • LinkedIn has 61 million users who are senior-level influencers and 40 million who are in decisionmaking positions. These people use the network to research industry-specific information and generate leads.
  • Half of all social traffic to B2B sites comes from LinkedIn. Sharing links and your valuable content generates traffic and promotes leads.
  • LinkedIn generates the highest visitor-to-lead conversion rate of any social network at 2.74{735f2e4b65c3f1982e3012daf49d8651419bebdced28f8d40dc0564cadc91c3b}, more than 3x higher than Twitter (.69{735f2e4b65c3f1982e3012daf49d8651419bebdced28f8d40dc0564cadc91c3b}) and Facebook (.77{735f2e4b65c3f1982e3012daf49d8651419bebdced28f8d40dc0564cadc91c3b}).
  • LinkedIn is a start point for prospects to discover everything they need to know about you, including testimonials and peer reviews. Your page can be used to validate your company and generates real B2B leads.