Instagram For B2B Marketing

Instagram provides a space for B2B companies in almost any industry, at almost any stage in their development to make connections. The platform has more than 600 million users, making it a large space for connecting with your current and potential customers.

More than half of millennials are active users on Instagram, who make up 40{735f2e4b65c3f1982e3012daf49d8651419bebdced28f8d40dc0564cadc91c3b} of the workforce in average companies. This is why Instagram is a valuable marketing platform. It is predicted that in the coming 10 years, the workforce will be made up of about 70{735f2e4b65c3f1982e3012daf49d8651419bebdced28f8d40dc0564cadc91c3b} millennials, so communicating using social media will ensure that your message is reaching the right audience.

Some B2B brands are already leveraging Instagram to get closer to customers and drive real results. They do this by reaching real people with unique and interesting content.

Your Brand

You can show the whimsical and playful side of your business using Instagram. This can help to represent your business as laid-back yet intelligent. Content that incorporates good design and takes includes a different angle on a popular trend can captivate your audience. This type of content can drive traffic to your website, generating new leads.

People enjoy Instagram for its visually inspiring content. Artistic content adds value to your customers’ experience without hiding the fact that the content is marketing-focused.

Rich Content

By posting informational content you are again, adding value to the experience of your potential customer.

Your post can function as a mini-blog post by promoting key points about a central idea in a way that’s easily digested. However, in this type of visual content, it is best to make your brand promotion less visible and let your content speak.

Making the Sale

Instagram gives you the space to promote the people behind your brand. B2B sales are all about creating connections and developing relationships. Potential customers search social media to learn more about your business and having an Instagram account that shows the human face of your company can help secure a lead as people feel connected to you, your business or your brand.

Images of your employees volunteering, playing sports together or in meetings or other workplace settings can help to visually represent the culture of your business.

Stay Relevant with Reactive Storytelling

Reactive storytelling means combining a top-of-mind story or idea with a compelling marketing message that your audience finds interesting.

The US Open Tennis Championships collects data using IBM technology, which IBM used its Instagram account to communicate.

Keeps Content Design Consistent

You should monitor the consistency of your posts, including how each post looks alongside others on your social profiles.

Choosing an image design for an ongoing campaign and always using a style guide and colour pallet will improve the consistency of your design, which can help to bolster your brand recognition.

Putting It All Together

Instagram is often overlooked as a space for B2B advertising, and that is why it is full of opportunity. Developing a campaign strategy for Instagram marketing could see your business secure leads from unlikely sources, and customers who are further down the sales funnel than those who are visiting your website as their first point of contact with you.

Let your creative impulses drive your Instagram campaign and create visually stunning images to capture attention, encourage shares and drive traffic towards your website.