How To Generate Value-Adding Post Ideas For Your B2B Blog 

For your blog to be valuable, you need to provide your readers with something of worth. That can be more difficult than it sounds at times. There are hundreds, perhaps even thousands, of blogs about the same tired subjects. To write something of worth is not to write something new, but to package the information in a way that means something to your reader. So while the subject stays the same, the way it is written about changes.

1. Ask your clients what they want to know.

Answer common questions, give your readers what they want. People search for blogs to find answers, but thinking you know what the questions are, is not the way to get attention.

Ask your audience and respond to their feedback. While your sales team talks with prospects, they are usually asked lots of questions. These questions make ideal blog topics.

2. Ask your social media followers what their top challenge is.

Your social media followers often discuss topics that pose great blog post ideas. You can even go outside your wheelhouse. While your speciality might be machine manufacturing, your clients might be discussing productivity. You can write a blog that invites an expert to discuss their speciality.

Consider creating a post from interviews of several experts in your field. Even if you don’t have personal connections with experts, many people are willing to chat with you for a few minutes to provide insights. These experts are also likely to promote your post once it’s published.

3. Ask your social media followers what projects they’re working on.

Consider how a blog article could offer help on one of these projects as they’re working on it.

Look at discussion groups on LinkedIn or Facebook. The questions you see asked in discussion groups will provide an ideal launching point for a series of blog posts.

4. Survey your email list.

If you do email marketing, why not ask your subscribers what they’d like to know more about. You can create a list of topic ideas and ask respondents to rank the topics in order of interest.

5. Attend a webinar, workshop, or conference.

Live events are a great place to learn and brainstorm with other attendees. If you can’t attend an event, try listening to a TED talk, podcast or watch a YouTube video for inspiration.

6. Look back through your analytics to see what posts performed well.

You’ll have some posts that were more popular than others, or that generated more engagement than others. Consider how you could revise those popular posts, or look at another angle on those topics. Are there subpoints that would warrant their own posts? Could you do a deep dive on a particular issue?

7. Ask “How can I make it better?”

Take a look at your competitors’ blogs. What topics are generating engagement? Then take a look at the blog posts that are performing well and make them better. Offer real value with actionable details and supportive data.

8. Create visual content.

Content with images get 94{735f2e4b65c3f1982e3012daf49d8651419bebdced28f8d40dc0564cadc91c3b} more views and receive 150{735f2e4b65c3f1982e3012daf49d8651419bebdced28f8d40dc0564cadc91c3b} more retweets. Create infographics, add tables, make short videos. Visual content is the way of the future for blogging, so its important to begin now.

9. Create a roundup of “best of” posts.

Feature a list of popular insightful posts on a topic, and add your insights. This strategy is also good for building relationships with thought leaders.

10. Create a list of helpful resources.

Resources such as e-books, white papers, annual reports, videos, software, or anything your target audience would find valuable.

11. Create a series of video tutorials.

If you’re in an industry that focuses on educating your clients, such as consulting or financial services, you could create a series of video tutorials and create a post for each.

If your business doesn’t involve educating people, video blogs could communicate tips or industry updates that impact your target audience.

12. Write about a personal experience and share insights.

Tell a great story. Share an interesting personal experience and give actionable takeaways.

You can also use your hobbies as inspiration. Look to your model painting or cliff diving exploits for courage and inspiration and relate the stories of your everyday life to your business world.

13. Share the mistakes you’ve made.

Even experts make mistakes. Writing about what you learned through a mistake is not only helpful, it also provides transparency that people crave. Letting people know you are fallible shows that you are relatable and capable of learning from mistakes and making change.

14. Share actionable insights through case studies.

Case studies can be used in your blog posts effectively if you pull out tips and tricks for readers to put into practice.

Creating quality blogs can be difficult when you have a short publishing cycle. Pushing publishing back to monthly can help to improve the value of your blogs. People want in-depth information and actionable tips. If you can provide this, not only will you secure a readership, you will generate leads and gain industry respect.

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