Facebook Marketing for B2B

Despite security breaches and sales of user data, Facebook remains the biggest social network worldwide, with 2.41 billion monthly active users as of the second quarter of 2019. Your business needs to be connecting with customers through the social network and this is why.

  • Your Facebook business page is an introduction to your business. You should ensure that the page follows your branding.
  • As your page begins to attract attention, you should focus on growing a community of followers who read and share your content and make contributions to online conversations, which helps to further grow your community.
  • Maintain an 80/20 balance between useful, entertaining, and promotional posts. This will help to keep your audience engaged and it more likely that your community will share your content.
  • Facebook uses paid marketing to reach your target audience. Because the social media site has no issues about selling user data and exploiting those who sign up to their platform by frequently changing privacy settings using covert clauses in their terms and conditions, so you are also able to benefit. When you choose paid advertising, you can take advantage of the aggregated data sets to ensure your business is connecting with your customers.
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