ECommerce Development Platforms to Launch Your Online Business in 2022

There are between 12 and 24 million eCommerce sites selling a diverse range of products and services. In 2014, online sales amounted to US$1.3 billion. By 2022, this has increased to a projected US$5.5 billion. This rapid increase has been in part to the pandemic, but also to an increase in access and computer literacy rates, as well as trust and security.

This development of literacy, trust, and security is thanks to the SaaS and PaaS that supports eCommerce. According to NASDAQ, 95% of all purchases will be made online by 2040. Selecting the right tools to build your eCommerce will ensure that your venture has the potential to succeed. This guide is a brief of the things that you might look for in an eCommerce services provider and some of the products available to get you started.

What is an eCommerce Platform?

An eCommerce platform is an end-to-end software solution that allows businesses to operate online easily. Platforms include website development and maintenance, accounts and inventory management, and customer service. There are three primary types of eCommerce platforms:

  • Software-as-a-service – SaaS – offers only software. Online infrastructure is set up by a third-party provider and made accessible through the cloud.
  • Platform-as-a-service – PaaS – offers software and hardware elements. Online infrastructure is set up by a third-party provider and made accessible through the cloud.
  • On-premises platforms – On-premise platforms are hosted by the business owner and managed by internal IT staff.

Choosing the Right eCommerce Platform

Choosing the right eCommerce platform provider for your business depends on multiple factors. A wholesaler business relies on a B2B model, while a B2C or D2C relies on different targeting, development, and even cart options. The various tools included in eCommerce SaaS and PaaS platforms. It is important to assess the following aspects of all eCommerce  business models:

  • Development and maintenance are usually charged at a monthly fee.
  • Integrations between your site and your CMS that primarily include accounting, email marketing, payment, and shipping, as well as other third-party tools.
  • User Experience and options in themes and designs.
  • Site customer support.
  • Platform loading speed and scalability.
  • Ease of use for business and site functionality.
  • In-built platform security.
  • Hosting and PCI compliance.
  • Search Engine Optimization tools.

These tools can give your site a somewhat generic feel. While you are able to make changes and add features that improve the appearance and functionality of your eCommerce website, it might have a somewhat common appearance. This is not necessarily a drawback, as many eCommerce use the same few platforms, so customers understand how to navigate sites and know what to expect at various stages of the sales journey. It’s like going into a supermarket. While they might be different brands, they all follow a similar format, making it easy to find products and complete purchases.

If you want to offer a truly unique online shopping experience, you can have a developer create a website that is only yours, exclusive of plug-ins. This type of site-building and maintenance is expensive, which is why so many eCommerce sites use SaaS and PaaS platforms.

There are eight leading eCommerce platforms preferred by businesses and developers to build an eCommerce site that incorporates legacy infrastructure.

Shopify

Shopify is one of the first SaaS solutions. Launched in 2004, it is one of the most affordable, flexible, and user-friendly eCommerce platforms. Millions of online businesses use the solution. It is easy to set up and maintain and requires minimal in-house IT support. The solution offers development, hosting, operations, and site management services, and is considered one of the best generic CMS available.

  • Extensive range of SEO tools.
  • Abandoned cart reminder.
  • Advanced inventory management.
  • Built-in payment processors.
  • Highly customizable.
  • Easy integrations with social media and online marketplaces.
  • Enables multiple third-party app integrations.
  • Shopify Dropshipping enables buying products from third-party
    sellers and delivering them directly to the customers.
  • Advanced analytics and reports.
  • Easy UX.
  • 24/7 support available.
  • Variety of themes.
  • Multicurrency support.
  • Fully hosted platform.

BigCommerce

BigCommerce launched in 2009 and is available in 150 countries. This SaaS charges a monthly access fee. Its advanced SEO features and analytics are its main selling points as they offer a seamless user experience and good brand exposure.

  • Seamless SEO features.
  • Drag and drop page builder.
  • Enhanced customization.
  • Bulk pricing.
  • Professional reporting and analytics.
  • Inventory and payment management.
  • Single page checkout.
  • Multicurrency compatibility.
  • PayPal integrations.
  • Product reviews.
  • Ability to tweak HTML and CSS.
  • Omnichannel selling.

WooCommerce

WooCommerce is the eCommerce extension of WordPress created by WooThemes in 2011. Known for its flexibility and affordability – it’s free – WooCommerce can be used to add eCommerce functionality to any WordPress site. While there are payments required for extensions and other features, the solution is great for small and medium-sized businesses.

  • Easy WordPress integration.
  • Built-in payment processing.
  • Many theme options.
  • Open-source eCommerce development platform.
  • Sorting and rating of products.
  • Marketing tools integration.
  • Blogging options.
  • Locally customizable.
  • Complete customization.
  • Secure platform.

Wix

Wix, developed and founded by three developers in 2006, was created as a seamless and affordable alternative to existing eCommerce solutions. Wix has more than 200 million registered users across 190 countries. It is easy to use, makes development a simple process, and it is user-friendly. It is a popular and simple solution used by many eCommerce newcomers.

  • A selection of 500+ templates.
  • Advanced SEO tools.
  • Drag and drop editor.
  • The site speed is good.
  • Mobile optimization.
  • Unlimited fonts and scroll effects.
  • Secured development.
  • Revenue and conversion reports.
  • Inventory and order management tools.
  • Adequate customer support.

Magento

Magento is an open-source eCommerce solution, acquired by Adobe in 2018. Prior to its acquisition, it was owned by multiple partners. The solution is written in PHP, a general-purpose scripting language used in web development. Magento Commerce is the latest incarnation of the solution which allows the development of Progressive web apps.

  • Order Management.
  • Easy order management.
  • SEO tools.
  • Customer segmentation.
  • Great UI/UX.
  • Paid technical support.
  • Sales channels funneled through Amazon.
  • Additional payment gateway integration.
  • Advanced analytics and reporting.
  • Site management.
  • Access to open-source community support.

Volusion

Volusion was an early eCommerce solution, launched in 1999 as an online shopping cart. The solution now generates more than US$28 billion in sales and offers a total eCommerce platform solution.

  • A selection of 300+ themes and designs.
  • Mobile friendly.
  • Fast page loading speed.
  • SEO tools.
  • Email marketing integration.
  • Inventory management.
  • 24×7 IT support.
  • Easy onboarding.
  • Intuitive dashboard.

Ecwid

Ecwid is a free eCommerce extension compatible with CMS platforms like WordPress. Ecwid gives access to online marketplaces such as eBay, Amazon, and Etsy, as well as social media platforms. If you have a WordPress website, the Ecwid extension makes it fast and easy to start selling online.

  • Smart shipping calculator.
  • Inventory tracking.
  • Automatic updates.
  • Custom designs.
  • Language detection.
  • Shipping options.
  • Access to multiple online marketplaces and websites.
  • Multi-currency compatibility.

Weebly

Weebly is an easy-to-use eCommerce platform owned by payment processing and financial services company Square. Because of this, the integration is easy, and the focus on secure payments is high. There are integration options with Square, PayPal, and Stripe.

  • SEO tools.
  • Multiple themes.
  • Custom shipping rates.
  • Shopping cart integration.
  • Social media integrations.
  • Email marketing integrations.
  • Inbound marketing integrations.
  • Intuitive drag and drop.
  • Visual modeling for website building.
  • Secure checkout.
  • Site performance reports.
  • Inventory management.
  • User-friendly.
  • Fast IT support.

Conclusion

Selecting the right eCommerce support services for your business will depend on your needs. Selecting fast processing, security, simple integration, and easy building solutions will transform your website. The platform you choose needs to be right for your scalability options, security needs, and customers.

 

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