B2B Buzzwords for 2019

As an industry evolves, so too does the language that defines that industry. B2B marketers need to know the jargon of the industry to write content that will ensure your business is seen by the right audience. So let’s take a look at some of the industry terms that are trending in 2019 so that you can use them in your writing and improve your SEO ranking.


‘Smarketing’ is a collaboration between sales and marketing towards a common goal. A 2010 study found that integrating the sales and marketing approach can lead to annual revenue growth of up to 20{735f2e4b65c3f1982e3012daf49d8651419bebdced28f8d40dc0564cadc91c3b}.

Data deluge

A data deluge refers to businesses procuring large amounts of unstructured data without having sufficient resources, expertise, and analytical tools to make valuable analysis.

Value chain

A value chain refers to the entire range of activities that businesses undertake to bring a product or service to the market. This includes inbound distribution or logistics, manufacturing, marketing and sales, after-sales service and customer care, among other aspects of the business.

Digital disruption

Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services.


Millennials to the generation born in the mid-1980s to the early 1990s. The term stems from the fact that those people would be the first graduating class of 2000 – the new millennium. This is the generation that much marketing is focused on as it is the generation that has a disposable income and who are now starting families and taking corporate jobs etc. due to their age.


Also known as ‘digitally engaged’, these are people innately familiar and avid users of the latest technology. Digital-savvy customers are those who are believed to be up to date with adaptations in technology and those who are interested and invested in online developments in finance, such as crypto.

Industry convergence

The term refers to a crucial growth opportunity for organizations, essentially blurring industry boundaries. The blending of what would once have been separated industries coming together to further the capabilities of that industry, such as blending technology with medicine to create new ways to perform surgery.

Technology-driven innovation

An approach that promotes the development of new products and services based on a company’s technological competence instead of proven demand. It is the fruition of decades of R&D to catalyze productivity, drive efficiency and permit the development of new possibilities.

So now that you know some of the technical terms that are trending in B2B marketing in 2019, put them to use to improve your SEO rankings and generate leads with content that is informative, entertaining and relevant.