7 Reasons Why You Should Invest in Organic SEO

This a list of 7 reasons why your business should definitely consider investing in organic SEO:
It works – First things first: The techniques employed to improve SEO work. The techniques themselves are sound. Plenty of SEO case studies and success stories can verify this.
It is not going to stop working anytime soon – Based on the way search engines are developing, it is not likely that SEO will stop being effective anytime soon. Even audio and video searches are increasingly dependant on keywords the same way that traditional text-based content is; such a connection ensures the continued success of SEO techniques as long as it exists.
It’s cost effective – Compared to the costs associated with other forms of online marketing such as Google AdWords, social media marketing, or purchasing leads for an email marketing program, SEO provides far better ROI (Return on Investment). While Google AdWords may drive more revenue and social media may be more important for your image, your organic SEO is the foundation of your online presence.
Search engines expanding their market share – Nearly 90{735f2e4b65c3f1982e3012daf49d8651419bebdced28f8d40dc0564cadc91c3b} of customers now check online reviews before making a purchase, and this number will most likely only increase. It won’t be that long before everyone is searching for products and services online. Do you want them to be able to find your business? Without organic SEO, people will most likely not find you and will instead find your competitors (that are probably already investing in SEO).
The rise of mobile and local search optimization – The amount of traffic from mobile devices is expected to exceed traffic from traditional desktop devices very soon. With this rise in mobile usage, a whole new world of effective SEO techniques has opened up, such as local search optimization. Do you know that Taiwan is No. 1 in the world for smarpthone usage to browse the Internet and that most Taiwanese websites are not even mobile friendly? Not having a mobile-friendly website will leave you far behind your competition.
Not having quality content is damaging you – With every update carried out to its search algorithm, Google and other engines change the way they look at websites. Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. Not creating quality content on a regular basis damages your business, as it is one of the factors Google evaluates when looking at your site.
Your competitors are doing it – “Remember, SEO is a never-ending process,” says Jason Bayless, Owner of BestSeoCompanies.com, a website which tracks and ranks the efficacy and service of many of the USA’s leading SEO providers. “If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.” Don’t let your competitors overcome you by ignoring this valuable tool for your business.
Investing in organic SEO is more important now than ever before. Your business definitely needs to have a long-term SEO strategy in place if you are interested in succeeding at online marketing; it remains one of the single most important components of any organisation’s branding efforts and online presence.
This article appeared in its original form on Forbes, written by Steve Olenski. It has been edited to make it easily understandable for a non-technical audience.